To create a seamless experience for students to learn about the exchange and dual degree programs.

Timeline
Jul 2021
Platform
Desktop Website
Industry
Education
My Role
UI Design
tool
Figma

BRIEF

The International Affairs Center at the College of Management in NCKU needs a redesign of the exchange students and dual degree program landing pages, as the pages consist solely of links to downloadable PDF files, which can make it difficult for students to find the information they need.

GOALS

The overall goal is to encourage students to learn more about the exchange and dual degree programs offered by the College of Management at NCKU, by improving the user experience through:

  • A structural information
  • Increase the visual appeal: Adding images and videos
Image 1 - The Goals

EARLY IDEATION

I was looking at the current landing pages as below and thought to to improve the user experience by including sections, button links, and media.

Image 2 - Before Redesign: Dual Degree (Left); Exchange Student (Right)

Based on my interaction with students as the International Coordinator, in overall, the information on both programs could be listed as:

  • Both Program Guidelines (交換及雙學位說明): An overview of the programs' structure, requirements, and procedure.
  • Alumni Reviews (學生心得分享): Essays written by alumni about their study abroad experience.
  • Admission Information (歷年計畫簡章): Details about the application process, including important dates and required documents, as updated and provided periodically by our partner universities.
  • List of Partner Universities (學校介紹).

SKETCH & DESIGN

I thought that the clean and organized design of the Starbucks menu would be well-suited for landing pages. To illustrate this concept, I have created an early wireframe design as shown below.

Image 3 - From Reference (Left) to Wireframe (Right)

FINAL DESIGN

The final designs for both landing pages include a clear structure and relevant images and videos.

Image 4 - Final Design: Dual Degree (Left); Exchange Student (Right)

VIEW THE LANDING PAGES

The landing pages were originally designed in July 2021.

You're very welcome to view both landing pages here:

- Dual degree program

- Exchange student program

FINAL THOUGHTS

Two years ago, when I worked as an International Coordinator, managing college-level programs and liaising with partner universities, I undertook my first ever project with no prior knowledge of UX design. I was grateful for the opportunity and support from the office, to let me share my thoughts and pursue my interests.

When I initially took on the mini project, I didn't consider it a UI/UX design project. Looking back, however, I realize that the goal of the project was to make information more accessible and convenient for students, which is a key aspect of user experience design.

At that time, my knowledge of UX/UI was limited to a few Medium articles, and I had only heard of Figma as a design tool. Despite lacking experience and skills, I am grateful for this opportunity to learn and grow.